IHS is a global information company with world-class experts in the pivotal areas shaping today’s business landscape: energy, economics, geopolitical risk, sustainability and supply chain management.

Project Info: We developed a lead gen campaign composed of 4 emails, paid social, ppc, display and unpaid social. In the initial weeks of the campaign there were 1600 form fills with 20 of those leads making it through the telequal process and into Sales as sales verified leads.

Deliverables: Strategy, Lead generation, Copy and Campaign Identity Design