First Data – Payeezy eCommerce Payment Gateway Solution
First Data provides a suite of eCommerce solutions to empower businesses to provide customers with a more satisfying online shopping experience. The newest of these, the Payeezy eCommerce Solution, provides everything a business needs to set up an online store and expand their reach of business with global payments, mobile-ready checkout and comprehensive security.
Project Info: To introduce this product we launched the a First Data digital marketing pilot campaign. With over 70% of customers and IT professionals seeking product information and referral before turning to banks. First Data needed to provide education and increase awareness through digital channels. This campaign built our digital presence by activating an online distribution channel, digital marketing – search, display, email, website and a shortened submission process. Two display and landing page strategies shown here.
Deliverables: Digital Strategy, Messaging, UI/UX, Web Design, Digital Campaign, Print Advertising, Print, Launch