Traeger Wood Pellet Grills have been the outdoor cooking choice of food enthusiasts. For years, the grills were offered in limited quantities and geographic areas. However, as people began to taste the food cooked on a Traeger, word spread about the unique flavors only Traeger natural wood pellets can provide.
Project Info: As Marketing Director I was responsible for creating and launching a sustainable solution for their first-ever kiosk retail stores as well as developing and initiating lead generation, data collection, point of sale materials and promotions for the kiosks and our retail partners.
Deliverables: Strategy, Messaging, Kiosk Design, POS/POP Design, Art Direction, Supporting Copy, Web Refresh, Print, SOP Development, Requistion, Project Schedules, Timelines And Budgets, Quality Control, Site Review and Approval, Ongoing Kiosk Support, Lead Generation, Data Collection and Promotions.